The First Impression Essay Example For Students

The First Impression Essay Read my lips. No new taxes. The well groomed candidate shouted to his audience. The crowd erupted in cheers and for many Americans, this was their first long lasting impression of soon to be, President George Bush. He later went on to sign a bill implementing the second largest tax hike in history. The statement that won him one election lost him the next. The American public made a long term judgment based on The First Impression Essay of this presidential candidate. After the speech, the media took over, promoting Bush, and giving those who did not hear the speech an impression of the candidate. As Americans found out, trusting a first judgment is a dangerous practice, for it does not allow for a clear long term judgment of the person in question. The first impression is influenced by many factors, mainly the physical appearance, ones own past experiences and other peoples judgments. Indeed, first impressions are dangerous, but they are also inevitable, for it is a natural instinct that every person is born with. We will write a custom essay on The First Impression specifically for you for only $16.38 $13.9/page Order now Take the classic clich You cannot judge a book by its cover. Not everything is what it seems to be. A young man who was on a quest to find himself decided to do a trek across the United States. When he reached the state of Arizona, he met up with a man in ragged clothes, messy hair and in need of a bath. Still, the young man started up a conversation and found this hobo to be very intellectual and pleasant man despite his appearance. As night approached each went and sought shelter for the night, but before they departed the hobo said You think Im a bum, am I right? Being truthful the young man replied Yes. I am really a millionaire, the hobo confessed, I dress and live this way because I want to be taken for who I am and not my money. The hobo is a prime example of how appearances can be deceiving. While appearance is part of a first impression, so is a persons past. Experiences form the past influence decisions and first impressions of the future. Take for example the convenience store owner that had many problems with teenage boys shoplifting merchandise. He has lost faith in teenage boys and refuses to trust any teenage boy, no matter how honest he is, because to the owner, all teenage boys are shoplifters. This impression that the owner has is dangerous because if customers do not feel trusted in a store, they tend to take their business elsewhere. Another example is the common stereotype of women. More in the past than now people were taught what was a mans work and what was a womans work. This even continued into the 1960-70s where shop class (wood work) was for boys and home economics was for girls. The womans movement that became very radical in the 1960s and 1970s actually started in the late 1800s where women won the right to study medicine in university. It was not until the early 1900s that married women could keep their jobs, and it was not until 1928 that women could compete in the Olympic, breaking the stereotype that women could not be athletic. It was the pre-conceived notions and first impressions that promoted these stereotypes and hindered their achievement. The final thing that controls a persons first impression is their views of others. Many have set impressions on a person without even meeting and getting to know the person. One source of many views and opinion is the media. It seems that whatever the television reports or the editorial says the public seems to follow. On the night that the OJ Simpson Bronco chase was aired the media started to speculate that he was guilty of the Ron Goldman/Nicole Brown murders. .u6af6ade79ae0d17255726996e1076b69 , .u6af6ade79ae0d17255726996e1076b69 .postImageUrl , .u6af6ade79ae0d17255726996e1076b69 .centered-text-area { min-height: 80px; position: relative; } .u6af6ade79ae0d17255726996e1076b69 , .u6af6ade79ae0d17255726996e1076b69:hover , .u6af6ade79ae0d17255726996e1076b69:visited , .u6af6ade79ae0d17255726996e1076b69:active { border:0!important; } .u6af6ade79ae0d17255726996e1076b69 .clearfix:after { content: ""; display: table; clear: both; } .u6af6ade79ae0d17255726996e1076b69 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6af6ade79ae0d17255726996e1076b69:active , .u6af6ade79ae0d17255726996e1076b69:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6af6ade79ae0d17255726996e1076b69 .centered-text-area { width: 100%; position: relative ; } .u6af6ade79ae0d17255726996e1076b69 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6af6ade79ae0d17255726996e1076b69 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6af6ade79ae0d17255726996e1076b69 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6af6ade79ae0d17255726996e1076b69:hover .ctaButton { background-color: #34495E!important; } .u6af6ade79ae0d17255726996e1076b69 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6af6ade79ae0d17255726996e1076b69 .u6af6ade79ae0d17255726996e1076b69-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6af6ade79ae0d17255726996e1076b69:after { content: ""; display: block; clear: both; } READ: Hong Kong Sample Essay Instantly the United States, Canada and anywhere else that CNN airs was divided on whether this American football hero committed this hideous crime. Though the entire story was not known, that did not stop the circulation of rumors, accusations and opinions that influenced almost the entire world. First impressions have been around since the beginning of time. Even when Adam met Eve he had some sort of view . The First Impression Essay Example For Students The First Impression Essay The First Impression Essay Read my lips. No new taxes. The well groomed candidate shouted to his audience. The crowd erupted in cheers and for many Americans, this was their first long lasting impression of soon to be, President George Bush. He later went on to sign a bill implementing the second largest tax hike in history. The statement that won him one election lost him the next. The American public made a long term judgment based on the first impression of this presidential candidate. After the speech, the media took over, promoting Bush, and giving those who did not hear the speech an impression of the candidate. As Americans found out, trusting a first judgment is a dangerous practice, for it does not allow for a clear long term judgment of the person in question. The first impression is influenced by many factors, mainly the physical appearance, ones own past experiences and other peoples judgments. Indeed, first impressions are dangerous, but they are also inevitable, for it is a natural instinct that every person is born with. We will write a custom essay on The First Impression specifically for you for only $16.38 $13.9/page Order now Take the classic cliche ;You cannot judge a book by its cover.; Not everything is what it seems to be. A young man who was on a quest to find himself decided to do a trek across the United States. When he reached the state of Arizona, he met up with a man in ragged clothes, messy hair and in need of a bath. Still, the young man started up a conversation and found this hobo to be very intellectual and pleasant man despite his appearance. As night approached each went and sought shelter for the night, but before they departed the hobo said ;You think Im a bum, am I right? Being truthful the young man replied Yes. I am really a millionaire, the hobo confessed, I dress and live this way because I want to be taken for who I am and not my money. The hobo is a prime example of how appearances can be deceiving. While appearance is part of a first impression, so is a persons past. Experiences form the past influence decisions and first impressions of the future. Take for example the convenience store owner that had many problems with teenage boys shoplifting merchandise. He has lost faith in teenage boys and refuses to trust any teenage boy, no matter how honest he is, because to the owner, all teenage boys are shoplifters. This impression that the owner has is dangerous because if customers do not feel trusted in a store, they tend to take their business elsewhere. Another example is the common stereotype of women. More in the past than now people were taught what was a mans work and what was a womans work. This even continued into the 1960-70s where shop class (wood work) was for boys and home economics was for girls. The womans movement that became very radical in the 1960s and 1970s actually started in the late 1800s where women won the right to study medicine in university. It was not until the early 1900s that married women could keep their jobs, and it was not until 1928 that women could compete in the Olympic, breaking the stereotype that women could not be athletic. It was the pre-conceived notions and first impressions that promoted these stereotypes and hindered their achievement. The final thing that controls a persons first impression is their views of others. Many have set impressions on a person without even meeting and getting to know the person. One source of many views and opinion is the media. It seems that whatever the television reports or the editorial says the public seems to follow. On the night that the OJ Simpson Bronco chase was aired the media started to speculate that he was guilty of the Ron Goldman/Nicole Brown murders. .ud97fa87ede8e72f498e3748ab8ac2884 , .ud97fa87ede8e72f498e3748ab8ac2884 .postImageUrl , .ud97fa87ede8e72f498e3748ab8ac2884 .centered-text-area { min-height: 80px; position: relative; } .ud97fa87ede8e72f498e3748ab8ac2884 , .ud97fa87ede8e72f498e3748ab8ac2884:hover , .ud97fa87ede8e72f498e3748ab8ac2884:visited , .ud97fa87ede8e72f498e3748ab8ac2884:active { border:0!important; } .ud97fa87ede8e72f498e3748ab8ac2884 .clearfix:after { content: ""; display: table; clear: both; } .ud97fa87ede8e72f498e3748ab8ac2884 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud97fa87ede8e72f498e3748ab8ac2884:active , .ud97fa87ede8e72f498e3748ab8ac2884:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud97fa87ede8e72f498e3748ab8ac2884 .centered-text-area { width: 100%; position: relative ; } .ud97fa87ede8e72f498e3748ab8ac2884 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud97fa87ede8e72f498e3748ab8ac2884 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud97fa87ede8e72f498e3748ab8ac2884 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud97fa87ede8e72f498e3748ab8ac2884:hover .ctaButton { background-color: #34495E!important; } .ud97fa87ede8e72f498e3748ab8ac2884 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud97fa87ede8e72f498e3748ab8ac2884 .ud97fa87ede8e72f498e3748ab8ac2884-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud97fa87ede8e72f498e3748ab8ac2884:after { content: ""; display: block; clear: both; } READ: Many People Are Villainous In The Way They Act, And Their Villainous A Essay Instantly the United States, Canada and anywhere else that CNN airs was divided on whether this American football hero committed this hideous crime. Though the entire story was not known, that did not stop the circulation of rumors, accusations and opinions that influenced almost the entire world. First impressions have been around since the beginning of time. Even when Adam met Eve he had some sort of view of the women with whom he would share the earth with. It is a subconscious act that cannot be controlled, but easily influenced. For as long as humans are opinionated, there will always be the danger of the first impression. . The First Impression Essay Example For Students The First Impression Essay The First Impression Essay Read my lips. No new taxes. The well groomed candidate shouted to his audience. The crowd erupted in cheers and for many Americans, this was their first long lasting impression of soon to be, President George Bush. He later went on to sign a bill implementing the second largest tax hike in history. The statement that won him one election lost him the next. The American public made a long term judgment based on the first impression of this presidential candidate. After the speech, the media took over, promoting Bush, and giving those who did not hear the speech an impression of the candidate. As Americans found out, trusting a first judgment is a dangerous practice, for it does not allow for a clear long term judgment of the person in question. The first impression is influenced by many factors, mainly the physical appearance, ones own past experiences and other peoples judgments. Indeed, first impressions are dangerous, but they are also inevitable, for it is a natural instinct that every person is born with. We will write a custom essay on The First Impression specifically for you for only $16.38 $13.9/page Order now Take the classic clich You cannot judge a book by its cover. Not everything is what it seems to be. A young man who was on a quest to find himself decided to do a trek across the United States. When he reached the state of Arizona, he met up with a man in ragged clothes, messy hair and in need of a bath. Still, the young man started up a conversation and found this hobo to be very intellectual and pleasant man despite his appearance. As night approached each went and sought shelter for the night, but before they departed the hobo said You think Im a bum, am I right? Being truthful the young man replied Yes. I am really a millionaire, the hobo confessed, I dress and live this way because I want to be taken for who I am and not my money. The hobo is a prime example of how appearances can be deceiving. While appearance is part of a first impression, so is a persons past. Experiences form the past influence decisions and first impressions of the future. Take for example the convenience store owner that had many problems with teenage boys shoplifting merchandise. He has lost faith in teenage boys and refuses to trust any teenage boy, no matter how honest he is, because to the owner, all teenage boys are shoplifters. This impression that the owner has is dangerous because if customers do not feel trusted in a store, they tend to take their business elsewhere. Another example is the common stereotype of women. More in the past than now people were taught what was a mans work and what was a womans work. This even continued into the 1960-70s where shop class (wood work) was for boys and home economics was for girls. The womans movement that became very radical in the 1960s and 1970s actually started in the late 1800s where women won the right to study medicine in university. It was not until the early 1900s that married women could keep their jobs, and it was not until 1928 that women could compete in the Olympic, breaking the stereotype that women could not be athletic. It was the pre-conceived notions and first impressions that promoted these stereotypes and hindered their achievement. The final thing that controls a persons first impression is their views of others. Many have set impressions on a person without even meeting and getting to know the person. One source of many views and opinion is the media. It seems that whatever the television reports or the editorial says the public seems to follow. On the night that the OJ Simpson Bronco chase was aired the media started to speculate that he was guilty of the Ron Goldman/Nicole Brown murders. .u01d600425c6ed23a14d954eee6eb6815 , .u01d600425c6ed23a14d954eee6eb6815 .postImageUrl , .u01d600425c6ed23a14d954eee6eb6815 .centered-text-area { min-height: 80px; position: relative; } .u01d600425c6ed23a14d954eee6eb6815 , .u01d600425c6ed23a14d954eee6eb6815:hover , .u01d600425c6ed23a14d954eee6eb6815:visited , .u01d600425c6ed23a14d954eee6eb6815:active { border:0!important; } .u01d600425c6ed23a14d954eee6eb6815 .clearfix:after { content: ""; display: table; clear: both; } .u01d600425c6ed23a14d954eee6eb6815 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u01d600425c6ed23a14d954eee6eb6815:active , .u01d600425c6ed23a14d954eee6eb6815:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u01d600425c6ed23a14d954eee6eb6815 .centered-text-area { width: 100%; position: relative ; } .u01d600425c6ed23a14d954eee6eb6815 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u01d600425c6ed23a14d954eee6eb6815 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u01d600425c6ed23a14d954eee6eb6815 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u01d600425c6ed23a14d954eee6eb6815:hover .ctaButton { background-color: #34495E!important; } .u01d600425c6ed23a14d954eee6eb6815 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u01d600425c6ed23a14d954eee6eb6815 .u01d600425c6ed23a14d954eee6eb6815-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u01d600425c6ed23a14d954eee6eb6815:after { content: ""; display: block; clear: both; } READ: Sitting under the white moonlight, Gazing at the silver stars I await the colorful morning to know my fate Essay Instantly the United States, Canada and anywhere else that CNN airs was divided on whether this American football hero committed this hideous crime. Though the entire story was not known, that did not stop the circulation of rumors, accusations and opinions that influenced almost the entire world. First impressions have been around since the beginning of time. Even when Adam met Eve he had some sort of view of the women with whom he would share the earth with. It is a subconscious act that cannot be controlled, but easily influenced. For as long as humans are opinionated, there will always be the danger of the first impression. English . The First Impression Essay Example For Students The First Impression Essay The First Impression Essay Read my lips. No new taxes. The well groomed candidate shouted to his audience. The crowd erupted in cheers and for many Americans, this was their first long lasting impression of soon to be, President George Bush. He later went on to sign a bill implementing the second largest tax hike in history. The statement that won him one election lost him the next. The American public made a long term judgment based on the first impression of this presidential candidate. After the speech, the media took over, promoting Bush, and giving those who did not hear the speech an impression of the candidate. As Americans found out, trusting a first judgment is a dangerous practice, for it does not allow for a clear long term judgment of the person in question. The first impression is influenced by many factors, mainly the physical appearance, ones own past experiences and other peoples judgments. Indeed, first impressions are dangerous, but they are also inevitable, for it is a natural instinct that every person is born with. We will write a custom essay on The First Impression specifically for you for only $16.38 $13.9/page Order now Take the classic clich You cannot judge a book by its cover. Not everything is what it seems to be. A young man who was on a quest to find himself decided to do a trek across the United States. When he reached the state of Arizona, he met up with a man in ragged clothes, messy hair and in need of a bath. Still, the young man started up a conversation and found this hobo to be very intellectual and pleasant man despite his appearance. As night approached each went and sought shelter for the night, but before they departed the hobo said You think Im a bum, am I right? Being truthful the young man replied Yes. I am really a millionaire, the hobo confessed, I dress and live this way because I want to be taken for who I am and not my money. The hobo is a prime example of how appearances can be deceiving. While appearance is part of a first impression, so is a persons past. Experiences form the past influence decisions and first impressions of the future. Take for example the convenience store owner that had many problems with teenage boys shoplifting merchandise. He has lost faith in teenage boys and refuses to trust any teenage boy, no matter how honest he is, because to the owner, all teenage boys are shoplifters. This impression that the owner has is dangerous because if customers do not feel trusted in a store, they tend to take their business elsewhere. Another example is the common stereotype of women. More in the past than now people were taught what was a mans work and what was a womans work. This even continued into the 1960-70s where shop class (wood work) was for boys and home economics was for girls. The womans movement that became very radical in the 1960s and 1970s actually started in the late 1800s where women won the right to study medicine in university. It was not until the early 1900s that married women could keep their jobs, and it was not until 1928 that women could compete in the Olympic, breaking the stereotype that women could not be athletic. It was the pre-conceived notions and first impressions that promoted these stereotypes and hindered their achievement. The final thing that controls a persons first impression is their views of others. Many have set impressions on a person without even meeting and getting to know the person. One source of many views and opinion is the media. It seems that whatever the television reports or the editorial says the public seems to follow. On the night that the OJ Simpson Bronco chase was aired the media started to speculate that he was guilty of the Ron Goldman/Nicole Brown murders. .uf2dddfb10bc49ee4ad7965258bfdb82b , .uf2dddfb10bc49ee4ad7965258bfdb82b .postImageUrl , .uf2dddfb10bc49ee4ad7965258bfdb82b .centered-text-area { min-height: 80px; position: relative; } .uf2dddfb10bc49ee4ad7965258bfdb82b , .uf2dddfb10bc49ee4ad7965258bfdb82b:hover , .uf2dddfb10bc49ee4ad7965258bfdb82b:visited , .uf2dddfb10bc49ee4ad7965258bfdb82b:active { border:0!important; } .uf2dddfb10bc49ee4ad7965258bfdb82b .clearfix:after { content: ""; display: table; clear: both; } .uf2dddfb10bc49ee4ad7965258bfdb82b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf2dddfb10bc49ee4ad7965258bfdb82b:active , .uf2dddfb10bc49ee4ad7965258bfdb82b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf2dddfb10bc49ee4ad7965258bfdb82b .centered-text-area { width: 100%; position: relative ; } .uf2dddfb10bc49ee4ad7965258bfdb82b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf2dddfb10bc49ee4ad7965258bfdb82b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf2dddfb10bc49ee4ad7965258bfdb82b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf2dddfb10bc49ee4ad7965258bfdb82b:hover .ctaButton { background-color: #34495E!important; } .uf2dddfb10bc49ee4ad7965258bfdb82b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf2dddfb10bc49ee4ad7965258bfdb82b .uf2dddfb10bc49ee4ad7965258bfdb82b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf2dddfb10bc49ee4ad7965258bfdb82b:after { content: ""; display: block; clear: both; } READ: Project Management Essay Instantly the United States, Canada and anywhere else that CNN airs was divided on whether this American football hero committed this hideous crime. Though the entire story was not known, that did not stop the circulation of rumors, accusations and opinions that influenced almost the entire world. First impressions have been around since the beginning of time. Even when Adam met Eve he had some sort of view of the women with whom he would share the earth with. It is a subconscious act that cannot be controlled, but easily influenced. For as long as humans are opinionated, there will always be the danger of the first impression. .

Calyx Corolla Essays

Calyx Corolla Essays Calyx Corolla Paper Calyx Corolla Paper Calyx Corolla 1)What is the gap in market structure for Calyx and Corollas business model? The traditional distribution chain for the fresh flower market is: grower, distributor, wholesaler, retailer and finally the consumer. As a result of the number of participants in this structure, a flower may be as much as seven to ten days old before it is available for sale in a retail store. Additionally, the industry participants do not confine themselves to a single role. For example, most growers distribute some flowers directly to local or more distant wholesalers, and many distributors and wholesalers engage in some of their own production. The fragmentation within the channels of distribution results in a rather inefficient distribution system. This gap in the fresh flower market structure was noticed by Ruth Owades who capitalized by creating Calyx Corolla (C), which is a true departure from traditional channels of distribution. The business model of C is as follows: orders from customers are received by telephone, fax, or mail at the central office in San Francisco and then sent via fax or computer to the thirty flower growers who supply C. The growers, in turn, pack and ship individual orders and send them directly to consumers by Federal Express. As a result, C is able to substantially reduce the time it takes to deliver flowers to the consumers door, typically only a few days after the flowers have been cut. 2) Evaluate the strengths and weaknesses of CC versus a conventional business retailer? What market segments is CC most suited to take advantage of? Strengths of Calyx Corolla compared to a conventional flower retailer: 1)The most obvious strength and the greatest competitive advantage that CC has when compared to a conventional flower retailer is the ability to deliver fresher longer lasting flowers. As a result of pairing growers with Federal Express, CC is able to deliver flowers within a couple of days of being cut as opposed to retailers that sell flowers that have already spent a lifetime in warehouses, trucks and storerooms. )CC not only sells a superior product compared to flower retailers, it also attempts to educate and inform its consumers. Among the product, cost and color choices in its catalogs, CC includes trivia, consumer information and arrangement suggestions to make the flower purchasing experience more enjoyable for the consumer. 3)As a result of its partnership with Federal Express, CC has the ability to distribute flowers to people all over the wo rld. Retailers, however, are generally located only in areas where flower demand is high and thus cannot reach as many consumers as CC. )The case states that CC is comparable to flower retailers in terms of flower prices charged to consumers. As such, flower consumers get more flower value (freshness and longevity) for their money when purchasing from CC. Weaknesses of Calyx Corolla compared to a conventional flower retailer: 1)Flower retailers offer consumers the ability to purchase and enjoy flowers real time, as opposed to CC which takes days to deliver flowers. 2)Although CC has six annual catalogues that allow consumers to see pictures of products, conventional retailers allow consumers to select from on-hand inventory. )Consumers who order from CC are required to pay a delivery fee, whereas consumers who purchase flowers from a retailer do not have to pay extra fees. As a result of CCs strengths, it is suited to take advantage of a couple market segments. The first is the seg ment of flower consumers who value quality fresh flowers that will last long after purchase. The other segment that C is suited to take advantage of is the group of flower consumers who live in geographic locations where retailers are unavailable. ) What should Owades and her team do to fully develop the potential of the C business model? What would you recommend? In my opinion, C has a strong business plan that has not been fully developed. Strategically increasing advertising, pairing up with a credible brand name and allowing consumers to customize floral arrangements are a few recommendations to grow the C business model. Reaching out to consumers via television commercials, magazine and newspaper ads, radio spots and billboards are all new advertising options for C. Currently 70% of Cs revenue is derived from its catalog, 20% from corporate clients and 10% from outgoing telemarketing to previous flower recipients and existing customers. By informing consumers about CC via these new advertising strategies, CC would increase brand awareness and revenue. Another recommendation for CC is to couple its distribution leadership with brand recognition. For example, CC could team up with Martha Stewart, Williams-Sonoma or Smith Hawken to sell brand specific floral arrangements. Additionally, since these brands are internationally recognized, this recommendation will attract a wide range of consumers. Finally, CC could set up a website that would allow consumers to customize floral arrangements. Based on the inventory of the 30 contracted growers, consumers could mix and match different flowers to create virtual floral arrangements. Once pleased with their arrangement, the consumer would place the order online and CC could use its distribution strengths to deliver the product.